Snap brings in-house generative video to Snapchat Lenses
Snap just launched its first AI Video Lenses powered by an in-house generative video model. Available to Snapchat Platinum subscribers at $15.99 a month, the initial trio can generate cuddling animals or dramatic zoom-outs directly into saved Snaps. Snap plans to drop more weekly as it builds out proprietary tech to take on TikTok and Instagram.