Apple is quietly working on a "ChatGPT-like search experience" to generate instant answers from the web, according to Bloomberg. Spearheaded by its internal AKI team, the answer engine could eventually power Siri, Safari, and Spotlight, or even launch as a standalone app. Why it matters: With its massive Google search deal facing antitrust pressure, Apple is preparing to take search into its own hands.
Apple is actively looking to integrate AI search engines like OpenAI and Perplexity into Safari, according to court testimony from services chief Eddy Cue. Cue revealed Safari search queries dipped last month due to AI, putting the browser's massive $20 billion default search deal with Google under fresh pressure.
Microsoft is now testing Bing Chat on Google Chrome and Apple Safari for select users, finally breaking out of its own Edge walled garden. Early access comes with tight guardrails: Chrome testers report caps of 5 turns per conversation and 2,000 characters per prompt, far lower than the 30 turns and 3,000 characters allowed in Edge.
