Runway's new Agent 2.0 builds entire ad campaigns from a prompt
Runway just launched Agent 2.0, turning simple text prompts into complete marketing briefs and multi-platform campaign assets. It can ingest performance data from platforms like Meta and YouTube, then orchestrate models like Gen-4.5 to output auto-formatted variants for different markets. Why it matters: Runway is making a serious play for end-to-end marketing workflows, moving far beyond standalone video generation.