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Project Amelia

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  1. AI toolsReach 35

    Amazon rolls out Project Amelia AI assistant for sellers

    Amazon just launched Project Amelia, an AI business assistant built on AWS Bedrock to help sellers manage and grow their stores. Beta users in the U.S. can query sales metrics and customer traffic in plain English, with automated troubleshooting and task execution coming down the road.

  2. AI toolsReach 34

    Amazon rolls out Gen AI tool to revamp existing seller listings

    Amazon just launched Enhance My Listing, a new generative AI tool powered by Amazon Bedrock that helps sellers automatically refresh and optimize existing product pages. It analyzes current shopping trends to suggest improved titles, bullet points, and missing details, letting merchants accept or decline changes with one click. It is currently rolling out to select U.S. sellers.