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Playables Builder

Product2 stories

  1. AI toolsReach 37

    YouTube turns creators into game developers with Gemini 3

    YouTube just launched a closed beta for Playables Builder, a new AI tool powered by Gemini 3 that turns text, image, or video prompts into playable games in minutes. The move pushes YouTube deeper into interactive entertainment against Netflix, though access is currently limited to approved creators in the US, Canada, the UK, and Australia.

  2. Generative mediaReach 38

    YouTube turns Gemini 3 into a game engine

    YouTube just launched a closed beta for Playables Builder, an experimental web app powered by Gemini 3 that turns text, video, or image prompts into playable games. A handful of creators have already built the first batch, which users in the US, UK, Canada, and Australia can play directly from their channels. Prompt-driven interactive gaming is officially leaving the lab.