Masterpiece Studio and NVIDIA just rolled out Masterpiece X – Generate, a browser-based text-to-3D playground powered by NVIDIA Picasso. Creators can turn simple text prompts into rigged and textured 3D models of humans, animals, or objects, then export them directly into Blender, Unity, or Unreal Engine. While it is not meant for AAA game assets, it dramatically lowers the barrier for rapid 3D prototyping.
Shutterstock is tapping NVIDIA Picasso to let creators generate and light 3D scene backgrounds using text or image prompts. The models, trained on fully licensed data, spit out 8K 360-degree environment maps on demand. Why it matters: It offloads the tedious chore of background mapping and scene lighting, letting 3D artists focus their energy on core hero assets.
NVIDIA CEO Jensen Huang told Cannes Lions attendees that generative AI will augment, not replace, human creativity across text, 3D, and video. Through a partnership with ad giant WPP, NVIDIA is building an AI content engine to produce personalized marketing assets at scale. Why it matters: The $700B digital ad market is moving from retrieving a few static ads to generating billions of tailored variations on the fly.
