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IFAI

NBCUniversal

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  1. IndustryReach 33

    Peacock turns into a vertical feed with AI avatars and live sports cropping

    NBCUniversal just unveiled major AI upgrades coming to the Peacock mobile app. Headlining the rollout is "Your Bravoverse," which uses a Synthesia-generated avatar of host Andy Cohen and AI agents to curate personalized, swipeable feeds across 5,000 hours of Bravo content. Peacock is also rolling out AI-driven real-time cropping for live NBA broadcasts in vertical 9:16 this spring.

  2. Generative mediaReach 35

    AI Al Michaels will recap the Olympics for you

    NBC just announced an AI clone of legendary sportscaster Al Michaels to narrate personalized Paris Olympics recaps on Peacock. Viewers can pick their favorite sports and get greeted by their first name in custom morning highlights, with NBC estimating up to 7 million variants—all vetted by human editors before hitting user feeds.