Actors union strikes landmark deal for AI voice replicas
SAG-AFTRA just partnered with AI startup Narrativ to let 160,000 union performers license digital voice clones to advertisers. The system is strictly opt-in: voice actors negotiate their own rates above union minimums and retain veto power over every single commercial script. Why it matters: Rather than simply blocking the technology, Hollywood is building an enforceable, consent-driven marketplace for ethical AI voices.