Apple’s budget MacBook Neo and M5 MacBook Pro hit stores
Apple just opened sales for its latest hardware lineup, headlined by the $599 fanless MacBook Neo and the iPhone 17e. The new MacBook Pro models with M5 Pro and M5 Max chips offer up to 4x the AI performance of the previous generation, while MacBook Air gains M5 and iPad Air steps up to M4. Why it matters: Apple is aggressively pushing AI processing power upmarket while lowering the price floor for macOS.