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MacBook Air

Product2 stories

  1. IndustryReach 42

    Apple’s budget MacBook Neo and M5 MacBook Pro hit stores

    Apple just opened sales for its latest hardware lineup, headlined by the $599 fanless MacBook Neo and the iPhone 17e. The new MacBook Pro models with M5 Pro and M5 Max chips offer up to 4x the AI performance of the previous generation, while MacBook Air gains M5 and iPad Air steps up to M4. Why it matters: Apple is aggressively pushing AI processing power upmarket while lowering the price floor for macOS.

  2. IndustryReach 39

    Apple drops M4 MacBook Air starting at $999

    Apple just unveiled the new MacBook Air powered by the M4 chip, now starting at $999 with 16GB of unified memory by default. The upgraded Neural Engine accelerates on-device AI tasks up to 3x faster than the M1 model, built specifically to power Apple Intelligence. Pre-orders are live today, with shipments arriving March 12.