Luma launches creative AI agents that can direct other models
Luma just introduced Luma Agents, a creative agent platform powered by its new Uni-1 unified multimodal model. The system handles end-to-end ad campaigns across text, images, video, and audio, using an iterative self-critique loop while orchestrating third-party models like Google's Veo 3 and ElevenLabs. It is now rolling out gradually via API.