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Keynote

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  1. IndustryReach 36

    Tim Cook promises Apple will ‘break new ground’ in GenAI this year

    Apple CEO Tim Cook just told shareholders that the company will "break new ground" in generative AI later this year, right as reports confirmed Apple shuttered its electric car project to shift staff to AI. The move signals an aggressive push to catch up with rivals by baking generative intelligence directly into Siri and built-in system tools.