Apple's iPhone 15 skips generative AI for subtle, intuitive features
Apple just rolled out the iPhone 15 powered by the A17 Pro chip, intentionally sidestepping the generative AI hype. Instead of buzzy chatbots or AI image editors, Apple baked machine learning into everyday friction points—voice isolation for calls, automatic portrait depth capture, and synthetic voices for speech loss. Why it matters: Apple bets that invisible, reliable utility wins users faster than conversational parlor tricks.