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InterPositive

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  1. IndustryReach 44

    Netflix reveals 300 titles used generative AI this year

    Netflix just disclosed in its Q2 earnings report that roughly 300 titles have used generative AI in production this year, spanning pre-visualization to post-production. Co-CEO Ted Sarandos highlighted 17 minutes of AI-enhanced footage in the docuseries "The American Experiment," produced twice as fast at half the cost. While Hollywood remains wary of automation, Netflix insists the tech is meant to empower human creators rather than replace them.

  2. IndustryReach 36

    Netflix takes on TikTok with AI-powered vertical video

    Netflix is rolling out a TikTok-style vertical video feed across its apps this month to help users discover shows, movies, and video podcasts. The streaming giant is upgrading its recommendation engine with modern AI architectures while leaning into generative AI for film production, backed by its recent acquisition of Ben Affleck's AI startup InterPositive. Why it matters: Netflix isn't just fighting for the living room TV anymore—it wants your mobile scrolling time too.

  3. IndustryReach 52

    Netflix buys Ben Affleck's AI filmmaking startup

    Netflix just acquired InterPositive, the AI filmmaking startup founded by Ben Affleck in 2022. Instead of scraping existing films, the team trains smaller models on proprietary footage shot in a controlled soundstage to master lens physics, lighting, and editorial consistency. Affleck joins Netflix as Senior Advisor to ensure AI supports human judgment on set rather than replacing it.