Claude's paid subscribers just doubled
Anthropic just confirmed that Claude paid subscriptions have more than doubled this year, fueled by clever Super Bowl ads mocking ChatGPT, its standoff with the Pentagon over AI safety, and popular tools like Claude Code. Credit card data shows record sign-ups for the $20-a-month Pro tier in early 2026. Why it matters: Strong principles and developer utility are finally turning free AI users into paying customers, even as ChatGPT maintains the overall lead.