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Product2 stories

  1. Generative mediaReach 40

    xAI's video generator now locks your character's face and voice

    xAI just upgraded its Imagine Video 1.5 model, adding image and voice references alongside native 1080p text-to-video generation. Creators can now submit up to seven reference images to lock faces, products, or scenes across multiple clips, keeping character voices consistent throughout. Native 1080p and text-to-video are live for everyone, while reference tools roll out first to US paid subscribers.

  2. Generative mediaReach 42

    xAI's new video model takes top spot at an 86% discount

    xAI just rolled out Grok Imagine Video 1.5 across grok.com and its API, claiming the top spot on the Image-to-Video Arena leaderboard. Built on the autoregressive Aurora engine, it costs just $0.14 per second at 720p with native synchronized audio—roughly 86% cheaper than Sora 2 Pro. The catch is that output is currently capped at 720p.