Leonardo tests GPT-Image 2.0 on ad briefs
Leonardo.Ai's creative chief Dwayne Koh just tested OpenAI's GPT-Image 2.0 using plain, conversational ad briefs with no prompt engineering. The model delivered production-ready art direction and even spontaneously added a viral TikTok sticker to a Gen Z lip balm ad without being asked. It signals a shift where AI stops acting like a dumb rendering engine and starts behaving like a taste-aware creative partner.