Google just introduced an AI Mode shopping experience featuring personal virtual try-ons and agentic checkout. Shoppers can upload a full-length photo to see how billions of apparel items drape and fit on their own bodies, or have AI automatically complete a purchase via Google Pay when prices drop.
Google just rolled out a suite of AI features for Google Shopping, led by "vision match," which turns text descriptions of your dream outfit into AI images and matches them with real buyable clothes. The update also brings Gemini-powered full-face AR makeup try-ons and expands virtual clothing try-on to pants and skirts. Why it matters: Google is directly bridging the gap between a vague idea in your head and an actual checkout cart.
Google just launched a new virtual try-on feature that generates photorealistic images of clothing on diverse real models. Moving away from awkward image warping, the new diffusion-based model generates garments from scratch to accurately capture wrinkles, drape, and stretch. It is rolling out first for women's tops from brands like H&M and Everlane.
