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  1. IndustryReach 36

    Google taps MrBeast to turn Gemini into an extreme survival tool

    Google just signed a multi-year deal with Beast Industries, bringing creator Jimmy Donaldson into Gemini and Google Health. A September 5 video will feature the crew using Gemini to navigate treacherous environments like jungles and the Arctic, with Fitbit Air set to appear in future stunts. Why it matters: Google is leaning into massive creator culture to prove AI has real-world utility.

  2. AI toolsReach 41

    Google turns Fitbit into an AI health hub with Gemini

    Google just rebranded the Fitbit app into Google Health, baking in a Gemini-powered AI health coach and pairing it with a new $99 screenless tracker called Fitbit Air. The AI coach can tailor workout plans, interpret medical records, and log meals from photos, pulling data from multiple wearables into one hub. It starts rolling out to existing users on May 19.