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Frito-Lay

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  1. AI toolsReach 33

    Doritos built an AI chip-crunch silencer for gamers

    Doritos just rolled out Doritos Silent, a free AI-powered Windows app designed to mute your snack crunching during voice chats. Developed with Smooth Technology over six months of analyzing crunch audio, the software acts as a mic filter to stop you from annoying your teammates mid-game. Why it matters: It turns brand marketing into a genuinely fun piece of utility for PC gamers.