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IFAI

Friend AI pendant

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  1. IndustryReach 37

    Friend AI pendant sparks backlash and street protests in NYC

    Friend founder Avi Schiffmann just showed up at a New York protest against his own $129 AI companion pendant, where critics shredded cardboard cutouts chanting "get real friends." The backlash followed a million-dollar subway ad blitz. Schiffmann leaned into the drama, talking to protesters and pledging never to sell out to Big Tech for surveillance.