Google taps MrBeast to turn Gemini into an extreme survival tool
Google just signed a multi-year deal with Beast Industries, bringing creator Jimmy Donaldson into Gemini and Google Health. A September 5 video will feature the crew using Gemini to navigate treacherous environments like jungles and the Arctic, with Fitbit Air set to appear in future stunts. Why it matters: Google is leaning into massive creator culture to prove AI has real-world utility.