The EU officially starts policing AI deepfakes and bots
The European Union just brought its strict AI Act transparency rules into force, requiring companies to disclose when people are interacting with bots and clearly label AI-generated content. Providers must embed machine-readable watermarks into synthetic media, and platforms must flag realistic deepfakes. Violators risk fines of up to €15M or 3% of global turnover, though existing tools have until December 2nd to comply.