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IFAI

Electronic Arts

Company3 stories

  1. IndustryReach 54

    Hollywood and music giants just poured $76M into Stability AI

    Stability AI just raised a $76M Series B backed by EA, Sony Music, Universal Music, and Warner Music, bringing total funding under CEO Prem Akkaraju to $232M. The round lands alongside Stable Audio 3.0, an open-weight music model trained entirely on licensed data. It signals a massive shift from fighting copyright lawsuits to building licensed creative workflows directly with entertainment titans.

  2. IndustryReach 42

    Video game actors end year-long strike with major AI protections

    SAG-AFTRA video game performers just voted 95% in favor of ending their year-long strike against top studios like EA and Activision. The new contract establishes strict consent, disclosure, and fair pay rules before companies can make AI digital replicas of actors' voices or motion capture. Why it matters: It secures human performers a vital safety net as studios rush to automate game assets.

  3. Generative mediaReach 35

    EA Sports puts 11,000 AI-generated college athletes on the field

    EA Sports just built 11,000 virtual college football players for College Football 25 using in-house AI that turns 2D headshots into 3D avatars. The studio bypassed the logistical nightmare and massive cost of full-body scans for thousands of student athletes, establishing a scalable workflow for future sports game franchises.