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EA Sports

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  1. Generative mediaReach 35

    EA Sports puts 11,000 AI-generated college athletes on the field

    EA Sports just built 11,000 virtual college football players for College Football 25 using in-house AI that turns 2D headshots into 3D avatars. The studio bypassed the logistical nightmare and massive cost of full-body scans for thousands of student athletes, establishing a scalable workflow for future sports game franchises.