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  1. IndustryReach 62

    OpenAI kills Sora, Disney walks away from $1B

    OpenAI just announced it's shutting down its standalone Sora AI video app only months after launch. In response, Disney is walking away from a $1 billion investment and IP licensing agreement signed last December. While video features will live on inside ChatGPT, the sudden shutdown leaves Google in a dominant position in the generative video race.

  2. AI toolsReach 32

    Disney tests AI tool to match ads with viewer emotions

    Disney is beta-testing a new AI tool called "Magic Words" that tags scenes across its catalog by content, brands, and emotional mood. Partnering with six global ad firms, the system lets brands run contextual ads on Disney+ and Hulu tailored to the exact vibe viewers are feeling, rather than relying on broad demographics.