AI toothbrushes want your teeth and your data
Tech-loaded "AI toothbrushes" from giants like P&G, Colgate, and Philips might not actually improve your oral health, according to an Ars Technica investigation. Instead, the embedded sensors and companion apps serve as a direct pipeline for brands to capture real-world brushing habits, feed internal R&D, and pitch personalized product ads. Why it matters: The AI hype wave has officially entered your bathroom, and your daily hygiene routine is now prime behavioral data.