Coke just made an AI-generated soda that tastes like the future
Coca-Cola just dropped Y3000, a limited-edition beverage designed to taste like the future. The company blended human insights with AI to figure out flavor pairings and used AI-generated images to design mood boards for the packaging. The can itself explicitly notes it was "Co-Created with AI." Why it matters: Legacy consumer brands are tapping into generative AI as a cultural marketing hook to stay relevant with younger drinkers.