Coca-Cola just teamed up with MIT and OpenAI to launch "Save the Orange," an AI initiative targeting the devastating citrus greening disease. The plant epidemic has already slashed Florida's orange output by over 90%, and experts warn the world's orange juice supply could vanish within 25 years without new agricultural interventions.
Coca-Cola just rolled out its first-ever holiday commercial created with generative AI, and fans are pushing back hard. The 15-second spot modernizes the iconic 1995 holiday trucks but completely sidelines Santa Claus, with viewers criticizing the soulless, synthetic look. Why it matters: Even slick AI visuals can quickly backfire when a brand messes with beloved emotional traditions.
Coca-Cola just dropped Y3000, a limited-edition beverage designed to taste like the future. The company blended human insights with AI to figure out flavor pairings and used AI-generated images to design mood boards for the packaging. The can itself explicitly notes it was "Co-Created with AI." Why it matters: Legacy consumer brands are tapping into generative AI as a cultural marketing hook to stay relevant with younger drinkers.
Coca-Cola just teamed up with OpenAI and Bain & Company to deploy ChatGPT and DALL-E for personalized marketing copy and consumer imagery. As the first major consumer goods brand to join the Bain-OpenAI alliance, the beverage giant is moving fast to automate creative campaigns, even as concerns around AI hallucinations and copyright linger.
