Amazon is quietly testing two new AI tools with select users: Interests AI, which turns conversational interest descriptions into curated product picks, and Health AI, a Bedrock-powered chatbot offering clinician-reviewed care advice. The move aims to keep shoppers inside Amazon's ecosystem instead of losing them to tools like ChatGPT.
Amazon just launched Agents for Bedrock in preview, allowing enterprises to build conversational AI that connects to internal systems and executes tasks via API calls. Alongside the agent rollout, AWS added new third-party foundation models to the service, including Anthropic's Claude 2, Stability AI's Stable Diffusion XL 1.0, and Cohere's enterprise models. Why it matters: AWS is turning Bedrock into an enterprise orchestration platform to counter OpenAI's plugin push.
