Simile raises $100M to build AI digital twins of real humans
Simile just landed $100 million in funding led by Index Ventures, with backing from AI luminaries Fei-Fei Li and Andrej Karpathy. Created by the computer scientists behind the viral Smallville simulation, the startup builds AI clones of real individuals to predict how people will react to new products, UI tweaks, or earnings calls. Why it matters: it gives enterprises a way to test major decisions instantly without running slow, costly focus groups.