Coca-Cola taps OpenAI to brew AI-generated ads
Coca-Cola just teamed up with OpenAI and Bain & Company to deploy ChatGPT and DALL-E for personalized marketing copy and consumer imagery. As the first major consumer goods brand to join the Bain-OpenAI alliance, the beverage giant is moving fast to automate creative campaigns, even as concerns around AI hallucinations and copyright linger.