Pinterest rolls out AI ad tools and an experimental shopping app
Pinterest just introduced a suite of AI-powered tools ahead of Cannes Lions, including Business Assistant for Ads Manager, a standardized Model Context Protocol (MCP) integration, and an experimental visual app called Ask Pinterest. In testing, its new creative selection model boosted clicks by 7.5%. Why it matters: Pinterest is leveraging its unique Taste Graph to anchor conversational discovery in user taste and purchase intent.