Ford launches Latitude AI to tackle hands-free, eyes-off driving
Ford just launched a new wholly-owned subsidiary called Latitude AI, bringing on about 550 former Argo AI staff to develop hands-free and eyes-off automated driving. The team will focus on upgrading systems like BlueCruise to Level 3 autonomy. Why it matters: Ford is officially moving away from costly robotaxi bets to focus on driver-assist tech that can actually make money today.