Meta just shut down its celebrity lookalike AI chatbots after spending millions on likeness rights just last September. Instead of handcrafted personas based on stars like Dwyane Wade and Paris Hilton, the company is pivoting to AI Studio, letting creators build their own bot personas.
Meta just rolled out AI Studio in the US, allowing anyone to build and discover custom AI characters powered by Llama 3.1. Creators can set up AI extensions of themselves to answer common questions and engage with followers. However, Meta later noted it has halted new character creation as it shifts focus to Muse Spark.
Mark Zuckerberg just called out closed-source AI competitors, claiming tech labs obsessing over 'one true AI' act as if they are trying to 'create God.' Instead of a hoarded single product, he argued the future belongs to diverse, open-source models tailored to different human interests. Why it matters: As tech giants race for total control, Meta is positioning open tools and smart glasses as the antidote to proprietary walled gardens.
Meta is testing creator-made AI chatbots on Instagram in the U.S. Built through AI Studio, these characters primarily appear in messaging to help creators interact with fans, clearly labeled as AI. The test starts with around 50 creators, with plans for a full launch by August.
Meta just rolled out a suite of generative AI features across WhatsApp, Instagram, and Messenger. The headline drop is Meta AI, a general assistant integrated with Bing search, accompanied by 28 celebrity-modeled AI personas including Tom Brady and Snoop Dogg. Users also get prompt-driven stickers and photo editing tools, with an AI Studio platform coming next.
