Netflix's new 'AI Discover' tab takes on endless scrolling
Netflix just launched an experimental 'AI Discover' tab on its TV app, serving up themed picks based on your mood—like 'Something Light' or 'Quick Watches.' Powered by a new intelligence layer, it remembers titles you reject and tunes suggestions in real time. It marks a shift away from endless grid scrolling, rolling out first to English-language TV users in the U.S.