Meta's automated ad tools are burning cash
Meta advertisers are watching budgets rapidly evaporate as the company's automated platform, Advantage Plus, misfires with skyrocketing costs and dismal returns. Multiple marketers reported CPMs spiking up to 10 times higher than normal while generating virtually zero revenue. Why it matters: The promise of 'set it and forget it' automation is colliding with costly bugs, driving frustrated businesses back to manual ad setups.