Adobe spends $1.9B to dominate AI search results
Adobe just agreed to acquire marketing and SEO platform Semrush in an all-cash deal valued at roughly $1.9 billion. The move brings Semrush's generative engine optimization (GEO) tools into Adobe's enterprise stack, helping brands monitor how they appear inside ChatGPT, Google's Gemini, and traditional search. Why it matters: As consumer product discovery shifts from classic search bars to conversational LLMs, optimizing for AI answers is becoming marketing's next big frontier.