Skip to content
IFAI

A24

Company2 stories

  1. IndustryReach 49

    DeepMind gets cinematic with A24

    Google DeepMind just announced a first-of-its-kind research partnership with indie movie powerhouse A24, embedding its tech directly into filmmakers' creative workflows. Rather than handing creators off-the-shelf models, the deal lets directors and artists guide DeepMind's tool development from the ground up—backed by a fresh investment from Google. Why it matters: It is a rare push toward tech labs building creative AI hand-in-hand with top Hollywood storytellers.

  2. IndustryReach 39

    Hollywood is secretly using AI, but terrified to admit it

    Hollywood creators from writers’ rooms to VFX departments are quietly embracing generative AI, but almost nobody dares to admit it publicly. Following fan backlashes against AI graphics in films like Late Night With the Devil and Civil War, industry veterans say using AI has become a massive PR issue rather than a technical hurdle. Basically, everyone needs the edge AI provides, but nobody wants to be boycotted.