Peloton puts AI and form-tracking cameras in its new lineup

Peloton just overhauled its entire connected fitness fleet with its new Cross Training series, betting heavily on AI to pull the company out of its post-pandemic slump.

The refreshed lineup covers five machines: the Bike, Bike+, Tread, Tread+, and Row+. Across the board, every new machine now features a rotating display so users can easily pivot off the equipment for mat-based workouts. The Plus models get 23.8-inch screens and an integrated movement-tracking camera, while base models sport 21.5-inch displays.

Cameras that count your reps

Peloton learned from its standalone Guide camera accessory and baked that tech straight into the new Plus machines. The built-in camera, which includes a physical privacy shutter, monitors your form and counts your reps on screen during strength sessions. It also takes voice commands to pause workouts, adjust weights, or skip moves entirely.

During live demos, the form feedback offered light cues, like advising a lifter to imagine sitting back into a chair to fix their squat depth. While basic, it marks Peloton's first time offering real-time form checks directly from its primary hardware.

Peloton also addressed several long-standing hardware requests. The Plus machines now feature reengineered seats, three-speed fans, phone trays, and an upgraded speaker setup co-developed with Sonos that includes built-in woofers.

Enter Peloton IQ

On the software side, the company rolled out Peloton IQ. It generates and tracks personalized weekly workout programs tailored to goals like strength, cardio, or weight loss. When browsing classes, the system evaluates your training history and flags sessions that are harder than your usual routine.

Peloton is also pushing beyond typical cycling and running. It folded in Breathwrk, a newly acquired breathing exercise app, and partnered with New York's Hospital for Special Surgery for injury recovery programming. There are also new specialized classes for Hyrox race training and an eight-week wellness program with Respin Health targeting menopause symptoms.

All of this comes with serious sticker shock. The Cross Training Bike starts at $1,695, while the Bike+ climbs to $2,695. The Tread costs $3,295, the Tread+ hits $6,695, and the Row+ is priced at £3,495. To make matters pricier, Peloton raised its All-Access membership fee this month from $44 to $49.99.

Why it matters

For existing members, we do not think this is an urgent upgrade. The form checking and automated rep counting are nice conveniences, but surface-level tips like sitting deeper into a squat are hardly a substitute for personal training.

Strategically, however, Peloton is doing the right thing by breaking free from the stationary bike box. Strength training is already its second most popular workout category. Rotating screens and camera-based tracking turn these massive machines into versatile living room fitness hubs.

The obvious friction point is the pricing. Pushing hardware prices up while jacking subscription costs to $50 a month feels risky at a time when consumers are scrutinizing recurring costs. Peloton is effectively doubling down on affluent, committed fitness enthusiasts, but that high barrier might scare away anyone on the fence.