OpenAI adds ratings and builder profiles to the GPT Store

A month after OpenAI launched the GPT Store to massive fanfare, the marketplace is finally getting the bare-minimum features of an actual app store.

OpenAI just announced a new update introducing user star ratings, direct creator feedback, and expanded builder profiles.

Here is what is new and why creators are still waiting on the real prize.

Stars, feedback, and social links

Users can now rate third-party GPTs on a one-to-five star scale. Tapping the dropdown menu under any GPT's name in the top-left corner reveals a new "Send feedback" button.

Clicking it brings up a pop-up where you can leave a star rating and type an optional private email directly to the creator. You can also check a box to choose whether to share your personal email address for follow-ups.

At the same time, builder profiles received a much-needed upgrade. When users click on a creator's name, they can now see the bot's average star rating, total review count, and total conversation volume.

Builders can also now link out to their LinkedIn, X profile, and personal website, turning their custom GPTs into actual distribution channels.

The update comes right after a chaotic week for OpenAI, where a strange glitch caused ChatGPT to spit out nonsensical gibberish to users across the globe.

Yet, the elephant in the room remains untouched: the promised revenue-sharing model that would pay builders based on usage is still completely missing in action.

Why it matters

We think this update is an overdue reality check for the GPT Store. Launching a marketplace without ratings or creator links made finding quality tools feel like a total gamble.

For regular users, social proof and conversation counts finally make it easier to separate high-utility bots from low-effort spam in seconds.

For builders, linking out to LinkedIn, X, and personal sites is a massive win for lead generation, especially while OpenAI drags its feet on actual payouts.

However, the lack of monetization remains a glaring problem. If builders cannot earn a living from their work, top-tier talent will simply stop maintaining complex bots. Throw in inevitable review-bombing and rating manipulation, and OpenAI still has a massive uphill battle before this looks like a healthy ecosystem.