Leonardo.Ai woos artists with "Yours to Create" push
Leonardo.Ai just kicked off a new brand campaign titled "Yours to Create," urging artists and designers to bring generative tools into their daily workflows. The platform is also handing out 300 free tokens to creators who interact with its launch post on X. It is another clear sign that AI makers are eager to win over the creative community.
Creative platforms are still trying to win over the artists who feel increasingly threatened by generative AI.
Leonardo.Ai just launched a new brand campaign dubbed "Yours to Create," directly calling on artists, designers, and creative professionals everywhere to adopt AI-assisted workflows.
Sweetening the pitch with free tokens
The company is framing the campaign as the start of a new chapter, pitching its suite as the go-to creative hub as generative tech hits the mainstream.
To build immediate traction, Leonardo.Ai rolled out an incentive on social media: users who retweet and reply with the word "Create" get 300 free tokens credited to their accounts to start testing the tools.
Why it matters
We think this campaign highlights a broader shift among generative AI companies: raw technical benchmarks are no longer enough, and platforms now have to actively court the creative community.
For creators and designers, grabbing 300 free tokens offers a risk-free way to see if Leonardo fits into their actual workflow.
That said, winning over skeptical artists will take more than catchy slogans and promotional tokens. Real buy-in from professionals will ultimately depend on clear copyright answers and seamless integration with existing creative pipelines.
Sources (1)
- x.com(opens in a new tab)Originalx.com