Ideogram adds image prompting for Plus users

Describing the exact vibe or layout of an image using only text can feel like shooting in the dark.

AI image platform Ideogram rolled out a new image prompting feature, making it available to all Plus subscribers.

Guiding outputs with visual inputs

Users can now upload an image alongside their text prompts to control the final output.

Instead of struggling to describe intricate compositions or aesthetics with words alone, users can provide a visual reference directly to steer the generation process.

Why it matters

Ideogram quickly made a name for itself with reliable text rendering inside images, but relying entirely on text prompts made precise style and composition matching tricky.

Adding image prompting catches Ideogram up with standard industry workflows, letting creators feed in mood boards or layout sketches. We think pairing visual guidance with Ideogram's signature typography chops makes it significantly more useful for marketing and graphic design, though keeping it exclusive to Plus subscribers clearly signals a push to monetize serious users first.