Google's virtual try-on now lets you test shoes

Online shoe shopping has always been a bit of a gamble. What looks sleek on a studio model often looks entirely different once paired with your actual legs and trousers.

Google just announced that its AI virtual try-on tool now supports shoes, rolling out alongside an international expansion to Australia, Canada, and Japan in the coming weeks.

A full-body photo is all it takes

The feature works right inside standard search results. Whenever you tap on a qualifying product listing on Google, you can hit the "try it on" button and upload a single full-length photo of yourself.

Within a few seconds, Google’s AI generates an image of you wearing those specific heels or sneakers. According to the company, the underlying model perceives shapes and depth to keep proportions and silhouettes realistic.

Users can save the generated look or send it to friends. Google noted that shoppers in the U.S. have already been sharing these virtual try-on images significantly more often than standard product links.

This update follows a major push Google made two months ago, when it first let users try clothes on their own bodies rather than selecting from a catalogue of diverse models. Back in June, Google also launched Doppl, an experimental app powered by the same generative AI tech that can even render full outfit try-on videos.

Why it matters

We think expanding from apparel to footwear is a particularly smart move. Footwear is notorious for styling mismatches, and seeing how a chunky sneaker or a sharp heel works with your actual frame solves a real dilemma before you check out.

It also escalates the e-commerce battleground. Amazon and Walmart have both launched virtual try-on features of their own, but Google’s position at the top of the shopping funnel gives it a massive distribution edge. Making search listings interactive keeps shoppers from bouncing directly to merchant sites.

That said, virtual try-on still only solves the aesthetic question, not the fit. An AI image cannot tell you if a toe box runs narrow or if the arch support is lacking. But as an interactive tool that drives social sharing, it looks like an effective way for Google to make search feel personal again.