Google Search brings AI Mode to 35+ new languages

Google is making sure you never have to think in rigid search keywords again.

The company announced that AI Mode in Google Search is rolling out to more than 35 new languages and over 40 new countries and territories. That brings the total availability to more than 200 countries and territories worldwide, including broad coverage across Europe.

Longer queries and local nuances

The feature is powered by custom Gemini models tailored specifically for Search, bringing multimodal capabilities and advanced reasoning to the table. According to Google, this allows the system to understand local language nuances rather than just translating terms literally.

People are also using search differently because of it. Google noted that users in AI Mode are diving deeper into complex topics, asking questions that are nearly three times longer than traditional search queries. The wider rollout is scheduled to hit more users over the next week.

Why it matters

For everyday users, searching the web is shifting from playing keyword puzzle games to having an actual back-and-forth query session in your native tongue.

We think this massive push into over 200 markets shows Google's urgency to protect its search moat before standalone AI chatbots completely change user habits. When people ask questions three times longer than before, it proves they want synthesis and answers, not just blue links.

The real challenge will be compute costs and latency. Powering longer, reasoning-heavy queries at global Google scale is vastly more expensive than index lookups, and Google will need to balance that infrastructure bill with search advertising.