Google drops VideoFX, updates ImageFX and MusicFX suite

While most AI tools are still focused on spitting out single images from a chat box, Google wants to hand you the keys to an entire production studio.

At I/O, Google Labs announced VideoFX, a brand-new experimental video generation tool powered by Google DeepMind’s new flagship model, Veo. Alongside it, Google gave major upgrades to ImageFX and MusicFX, expanding the creative suite to 110 countries and 37 languages.

Directing AI scene by scene

VideoFX turns text prompts into cinematic clips with emotional nuance, but its real highlight is the Storyboard mode. Instead of generating random one-off clips, creators can plan and iterate their story scene by scene, and even drop in background audio for the final edit. It is currently rolling out in a private preview for waitlist users in the U.S.

ImageFX is also getting a massive utility boost. Community users have been begging for editing controls, and Google delivered a new brush-over tool that lets you add, remove, or swap specific elements in an existing image right away. On top of that, ImageFX will soon run on Imagen 3, DeepMind's newest image model promising photorealistic detail, fewer weird visual glitches, and far better in-image text rendering. Imagen 3 access is rolling out via a waitlist.

For audio, MusicFX officially released DJ Mode, a feature previously teased with musician Jacob Collier. It lets users blend musical genres and instruments on the fly to build custom beats. To tie everything together, Google Labs added a My Library tab for saving and remixing creations, while confirming that all outputs from these tools will carry Google's SynthID invisible watermarks.

Why it matters

We think Google made a very smart pivot here by focusing on actual creative workflows rather than just raw model demos.

Most video models on the market today give you impressive five-second eye candy, but turning those clips into a cohesive narrative is an absolute nightmare. By integrating a storyboard interface and soundtracking directly inside VideoFX, Google is addressing the continuity problem that has kept AI video trapped in gimmick territory. It is a direct shot across the bow at OpenAI's Sora and incumbents like Runway.

For creators and marketers, this suite makes Google Labs worth watching closely. The image inpainting brush alone makes ImageFX much more practical for real graphic design work, instead of forcing you to re-roll whole prompts in Midjourney. The obvious catch right now is accessibility: VideoFX and Imagen 3 are locked behind waitlists, meaning it will take time before everyday creators can rely on them for daily output. But as an integrated sandbox, Google’s creative stack is rapidly turning into one of the most cohesive suites in generative media.