Epidemic Sound launches AI tool that auto-scores your videos

Anyone who edits video knows the painful truth: cutting the footage is only half the battle. Finding the right background track, digging up ambient noise, and nudging sound effects frame by frame can easily swallow five hours of your afternoon.

Stockholm-based music licensing giant Epidemic Sound wants to take that headache off your plate. The company just rolled out Studio, an AI-powered tool designed to automatically build synchronized soundtracks for video creators.

Syncing music and foley in one shot

The workflow is pretty straightforward. You upload a video, and Studio analyzes the visuals to assemble a tailored soundtrack. Instead of just slapping a generic song under the timeline, it pulls tracks from Epidemic's catalog and layers in ambient sounds and foley effects synced to on-screen actions.

Epidemic Sound says the matching engine is informed by data from more than 3 billion daily plays across digital platforms. The goal is to deliver a legally clear mix that actually fits the tone of the footage.

Chief Product Officer Sam Hall pointed out that scoring even a tiny one- to three-minute clip can take creators up to five hours. Because of that time crunch, subtle sound effects are almost always the first thing editors sacrifice.

Studio follows a string of AI updates from Epidemic. In September, the platform launched a soundtracking Assistant and an editing tool called Adapt, which lets users extend tracks, strip out specific instruments, or tweak arrangements while paying original artists through a dedicated bonus pool. Studio essentially ties these capabilities together into an automated pipeline.

Why it matters

We think Epidemic Sound is playing a very smart hand here by avoiding the generative AI trap.

While startups like Suno and Udio face massive industry pushback and licensing lawsuits—even as Universal Music Group recently settled with Udio—Epidemic is keeping human musicians at the core. Deezer reported that fully AI-generated tracks hit 28% of all daily uploads in September, up from 10,000 tracks a day in January to 30,000. But brands and creators remain terrified of copyright strikes.

By using AI as an intelligent arranger rather than a synthetic composer, Studio solves a massive workflow bottleneck without introducing legal risk. Creators get properly synced foley and music in minutes, while artists still get credited and paid.

For YouTubers, commercial editors, and small agencies, this is immediately useful. It eliminates the soul-crushing search through thousands of library tracks and elevates basic video projects with proper audio layers.

The real test will be creative variety. When an AI matches audio based on billions of historical plays, it risks defaulting to the most generic, predictable sonic formulas. If every travel vlog or product promo starts sharing the exact same pacing and foley cues, human editors will still need to step in to keep things from sounding sterile.