Apple's upcoming AI health coach

Your Apple Watch has spent years bugging you to close your rings and stand up every hour. Soon, it might actually start telling you what to eat and when to go to bed.

According to a report from Bloomberg, Apple is working on a paid AI-powered health coaching service codenamed “Quartz.” Designed to help users improve their exercise, sleep, and nutrition habits, the service is expected to arrive next year rather than making an appearance this year.

A personal coach on your wrist

In short, Quartz is designed to turn your passive biometric data into active lifestyle guidance.

Bloomberg reports that the service will use AI alongside data gathered by your Apple Watch to create personalized coaching programs and daily suggestions tailored to individual users.

It is part of a broader push into digital health. Alongside Quartz, Apple is finally bringing a dedicated version of the Health app to the iPad as part of iPadOS 17.

Apple is also reportedly building an emotion tracking tool, which Bloomberg notes is separate from the rumored journaling app the company has in the pipeline, as well as new features aimed at helping users with nearsightedness.

Looking further ahead, Apple's rumored mixed reality headset is expected to integrate with the existing Fitness Plus service and feature a meditation app. Meanwhile, work continues on noninvasive blood glucose monitoring, though that breakthrough remains years away.

Why it matters

We think Quartz marks a critical pivot for Apple, shifting its health ambitions from passive tracking to active intervention.

For everyday users, wearable data often feels useless without context. Most people glance at their sleep stages or heart rate trends, shrug, and move on. An AI coach that actually translates raw biometrics into concrete, actionable steps could provide genuine value. That said, because Quartz is planned as a paid subscription, the guidance will need to be substantially better than generic wellness tips to justify recurring billing.

For the wearable industry, this is Apple playing its classic playbook: leveraging proprietary hardware sensors to build sticky, high-margin services. Once your daily workout, diet, and sleep habits are tied to an AI assistant trained on Apple Watch data, switching to Android or a competing wearable becomes nearly impossible.

The real challenge will be walking the tightrope between helpful lifestyle advice and regulated medical guidance. If the AI plays it too safe, the coaching will feel generic and uninspired. If it goes too far, Apple faces scrutiny over health liability. Getting that balance right will determine whether Quartz is an indispensable companion or just another neglected monthly subscription.